Alice Betts
We are delighted to welcome Alice Betts to Hai Society! Based in Stockholm, Alice is the founder of AB.C, a creative universe spanning PR, branding, writing and her recently launched jewellery brand, ALACE. In this edition of Hai Society, we learn all about Alice's inspirations from film and dance to the contrast between old and new worlds. And, what Alice's perfect Stockholm Sunday is.
Introduce yourself and tell us a bit about what you do!
Hi I’m Alice! I’m based in Stockholm, Sweden and am the founder of AB.C; my creative universe that includes freelance consulting within PR and branding, weekly writing for my Substack newsletter https://alicebetts.substack.com/ and I recently launched my own long pearl necklace under my brand called Alace.
What, where and who inspires you?
It is constantly evolving but I find a lot of inspiration from film and old movies, as well as dance, I grew up dancing and studying ballet and it’s been a life-long constant form of inspiration. Tokyo and Kyoto give me so much life every time I have visited - I really love that balance and juxtaposition between old and new worlds and find it extraordinarily beautiful. My friends and family around the world inspire me every day. I'm so lucky to be surrounded by such kind and talented people.
What’s the most essential part of your daily routine?
Right now it’s either my daily journaling or using my LED facemask for 15 minutes in the evening before I sleep,I normally try to meditate at the same time - It’s incredibly relaxing.
How would your friends describe you?
I would like to think they’d describe me as being warm, calm and kind. Someone actually once described me as being a crossover between Miuccia Prada and Luna Lovegood and tbh I think that is quite the compliment.
What is one place you visited last year that you felt inspired by?
Athens, we went for my bachelorette last year and it was an absolute dream. I find the city so inspiring and cool; the history and the old buildings, the food, the atmosphere. It’s all so electric!! I mean the energy in that city is incredible and the place will always be special to me because of this trip.
What is your favorite item from the Hai AW26 collection and why?
I love the black velvet bag, I’m very into velvet right now and this one is the perfect size and so beautiful. It also has this kind of witchy vibe that I’m very into this time of year.
What is the most beautiful object that you own?
My long pearl necklace that I designed myself, wearing it makes me feel happy and sparkly.
Is there a piece of art you would most like to live with?
It would be an absolute dream to have a meditation room with a james turrell piece (a girl can dream right?). But I actually just bought an artwork that I LOVE and can’t wait to live with - It’s a painting of a little pink bunny by https://www.instagram.com/phi0na/
Who are your idols?
Pina Bausch, Joan Didion and Sade
Are you more romantic or more pragmatic?
I’m 100% completely and utterly a hopeless romantic haha I can easily fall in love and fast.
Talk us through your perfect Stockholm Sunday
Sleep in and wake up slowly with a coffee in bed. My husband makes the most delicious homemade scones so ideally I would be eating them for breakfast. Spend time journaling and relaxing at home most of the morning. Then go out for a walk, stop by my favourite stores Nitty Gritty, Galerie Storm and House of Tell, go for a fika at my favourite Korean cafe: Balue. Then I love to go for a Sunday afternoon pint of Guinness and either watch one of my favourite movies at home or go to my favourite Cinema Bio Rio for an evening movie.
Introduce yourself and tell us a bit about what you do!
Hi I’m Alice! I’m based in Stockholm, Sweden and am the founder of AB.C; my creative universe that includes freelance consulting within PR and branding, weekly writing for my Substack newsletter https://alicebetts.substack.com/ and I recently launched my own long pearl necklace under my brand called Alace.
What, where and who inspires you?
It is constantly evolving but I find a lot of inspiration from film and old movies, as well as dance, I grew up dancing and studying ballet and it’s been a life-long constant form of inspiration. Tokyo and Kyoto give me so much life every time I have visited - I really love that balance and juxtaposition between old and new worlds and find it extraordinarily beautiful. My friends and family around the world inspire me every day. I'm so lucky to be surrounded by such kind and talented people.
What’s the most essential part of your daily routine?
Right now it’s either my daily journaling or using my LED facemask for 15 minutes in the evening before I sleep,I normally try to meditate at the same time - It’s incredibly relaxing.
How would your friends describe you?
I would like to think they’d describe me as being warm, calm and kind. Someone actually once described me as being a crossover between Miuccia Prada and Luna Lovegood and tbh I think that is quite the compliment.
What is one place you visited last year that you felt inspired by?
Athens, we went for my bachelorette last year and it was an absolute dream. I find the city so inspiring and cool; the history and the old buildings, the food, the atmosphere. It’s all so electric!! I mean the energy in that city is incredible and the place will always be special to me because of this trip.
What is your favorite item from the Hai AW26 collection and why?
I love the black velvet bag, I’m very into velvet right now and this one is the perfect size and so beautiful. It also has this kind of witchy vibe that I’m very into this time of year.
What is the most beautiful object that you own?
My long pearl necklace that I designed myself, wearing it makes me feel happy and sparkly.
Is there a piece of art you would most like to live with?
It would be an absolute dream to have a meditation room with a james turrell piece (a girl can dream right?). But I actually just bought an artwork that I LOVE and can’t wait to live with - It’s a painting of a little pink bunny by https://www.instagram.com/phi0na/
Who are your idols?
Pina Bausch, Joan Didion and Sade
Are you more romantic or more pragmatic?
I’m 100% completely and utterly a hopeless romantic haha I can easily fall in love and fast.
Talk us through your perfect Stockholm Sunday
Sleep in and wake up slowly with a coffee in bed. My husband makes the most delicious homemade scones so ideally I would be eating them for breakfast. Spend time journaling and relaxing at home most of the morning. Then go out for a walk, stop by my favourite stores Nitty Gritty, Galerie Storm and House of Tell, go for a fika at my favourite Korean cafe: Balue. Then I love to go for a Sunday afternoon pint of Guinness and either watch one of my favourite movies at home or go to my favourite Cinema Bio Rio for an evening movie.