hai Jo Rosenthal

Dropping in to Hai Society this week, is long time internet friend, Jo Rosenthal a.k.a Just Jo. Jo is based in New York, and has carved a successful forward/slash career as a style-influencer, writer, artist and model. In the age of Influencer, it's easy to feel overwhelmed online, but Jo keeps us coming back. With her non-sugar coated approach to sharing (unless it's sharing homemade baked goods), alongside inspiring and playful outfit combinations and her signature ironic sense of humour, Jo always puts a smile on our blank-scrolling faces. You can learn more at her recently launched newsletter, a more personal portal for her vulnerable yet witty tone of writing.

Read on for our chat with Jo and to witness her playdate with her new Franny Bag.

Hi... or should we say  Hai!

And a warm Hai to you!

What do you do?

I am a lover & a writer

Where do you call home?

Television’s New York City

What or who is inspiring you right now?

I recently discovered an entire channel devoted to Degrassi

Can you recall your dream job as a child?

If I tell you, it won’t come true

A song you could listen to every day and never get bored?

Baby, You’re a Trip by Prince

Important question, if you could be a lip balm flavour what would you be?

Smoked trout dip

What's the last film you watched?

Would you believe me if I told you the answer would make me seem sexy & beguiling?

Favourite restaurant in the world?

Not a fair question, but I’ve been hurt before. Lately I’ve been thoroughly enjoying my time at Cozy Royal in Brooklyn

If you had to pick a season to have year round what would it be?

The first days of autumn are always enchanting

What’s your most treasured possession?

Attention

If you had to eat one breakfast food for the rest of your life, what would it be?

Nothing beats an early morning bounty from your local baker

Favourite vintage/second hand store in the world?

Quality Mending on Bowery. Tell Oliver I said Hai ;)

Any hopes and dreams for 2022?

My hope for 2022 is for a general sense of optimism to be fostered between my friends, family and fellow New Yorkers. We’ve all been through a great deal of stress.

Where are you going to wear your Hai next?

I’ll be wearing my Hai soon at a camera lens near you!

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Hi... or should we say  Hai!

And a warm Hai to you!

What do you do?

I am a lover & a writer

Where do you call home?

Television’s New York City

What or who is inspiring you right now?

I recently discovered an entire channel devoted to Degrassi

Can you recall your dream job as a child?

If I tell you, it won’t come true

A song you could listen to every day and never get bored?

Baby, You’re a Trip by Prince

Important question, if you could be a lip balm flavour what would you be?

Smoked trout dip

What's the last film you watched?

Would you believe me if I told you the answer would make me seem sexy & beguiling?

Favourite restaurant in the world?

Not a fair question, but I’ve been hurt before. Lately I’ve been thoroughly enjoying my time at Cozy Royal in Brooklyn

If you had to pick a season to have year round what would it be?

The first days of autumn are always enchanting

What’s your most treasured possession?

Attention

If you had to eat one breakfast food for the rest of your life, what would it be?

Nothing beats an early morning bounty from your local baker

Favourite vintage/second hand store in the world?

Quality Mending on Bowery. Tell Oliver I said Hai ;)

Any hopes and dreams for 2022?

My hope for 2022 is for a general sense of optimism to be fostered between my friends, family and fellow New Yorkers. We’ve all been through a great deal of stress.

Where are you going to wear your Hai next?

I’ll be wearing my Hai soon at a camera lens near you!

@justjorosenthal